Public outreach

Global Fertilizer Day

Launched by Fertilizers Europe in 2016, Global Fertilizers Day is a global campaign supported by fertilizer industry associations, commemorating the invention of the Haber-Bosch process for the synthesis of ammonia, which is considered one of the most important contributions to agriculture and food security.

On 13 October 2021, Fertilizers Europe launched the digital campaign #FarmLikeZ, an initiative which showcased the role of the younger generation of farmers and fertilizer producers in enhancing a productive, sustainable and resilient agriculture in Europe.

#FarmLikeZ campaign was a virtual tour consisting of video testimonials describing how the deployment of new technologies, the gathering and use of data and innovative fertilizing products and fertilization solutions are improving nutrient use efficiency, increasing yields and safeguarding the environment. The campaign showed how precision agriculture is already present on farms across Europe and how farmers and the fertilizer industry are leading the way forward.

New visual identity

Fertilizers Europe launched its new visual identity in May 2022. The new identity is a natural consequence of the transformation that the association and the EU fertilizer industry have seen in recent years and the need to efficiently communicate this new reality to their stakeholders. Since the early days, the EU fertilizer industry has always been striving to become more efficient in meeting the needs of European agriculture. The challenges of the industry have grown with time, and besides food security, our industry today is providing effective solutions to the most pressing challenges such as climate change and environmental issues. The new visual identity aims to better represent what the EU fertilizer industry is today, an innovative and forward-looking industry.

The visual identity is constructed around the shapes of the logo and the use of bright and fresh colours as well as a distinctive modern font. The green colour, the plant and the fertilizer granule represent agriculture, sustainability, food security and low-carbon production. The blue colour and the hexagon shape represent technology, science, innovation and Europe.